Professional Experience
Argus
Senior Art Director
Boston, MA
2021-2024
Leads creative and art direction for advertising campaigns for purpose-driven brands. Works with clients across many industries including healthcare, education, non-profit, and multiple government agencies. Collaborates with copywriters and teammates to create brands, multi-channel campaigns, apps, websites, AR experiences, social media content, and print materials to achieve client goals. Manages direct reports, mentors junior talent, and leads the team’s continuing education efforts. Directs shoots, assists in production planning, and collaborates with production partners on post-production.
Key Accomplishments
Led the art direction of app that teaches youth social emotional learning, in an engaging and innovative way. The app and it’s classroom-learning program equivalent are being implemented in school systems state-wide.
Elevated the state of MA’s tourism product through national multichannel campaigns and significant growth of social media accounts.
Northeastern University
Art Director
Boston, MA
2020-2021
As a part of the External Affairs Marketing Department, we advanced the strategic interests of the university by promoting NU’s unique strengths. As the university’s institutional-level creative team, we created and upheld brand standards, produced structurally complex websites, and executed dynamic campaigns.
Key Accomplishments
Awarded the Grand Gold Circle of Excellence Award from the Council for Advancement and Support of Education for the impact made by my team’s COVID-19 Response Marketing Campaign.
Initiated the audit and restructuring of the University’s social media accounts and strategy.
Freelance
Art Director
Motiv Inc, Ongoing
Ideated and executed packaging for consumer products spanning many industries including food and beverage, healthcare, and tech.
TJX Companies (Homegoods), 2020
Worked with the digital and print teams on various promotional marketing materials. Conceptualized campaign graphics with a team to be used in social, social, e-mail, and in-store advertisements. Styled and directed photoshoots to be used in e-mail campaigns.
Thompson, Habib, Denison Inc, 2020
Strategically designed impactful fundraising materials for a number of non-profits. Developed direct mail campaigns, annual reports, infographics, and digital graphics. Worked in partnership with the strategy team to tactfully fundraise and test performance. Clients include Make a Wish, Feeding America, and Wounded Warrior Project, among many others.
Jackrabbit Design
Senior Designer & Design Squad Co-Chair
Milton, MA
2017-2020
Developed and executed innovative and imaginative creative designs for a wide variety of print and web accounts. Created illustrious, new designs for logos and branding, packaging, websites, trade show and event collateral, and social media graphics spanning a vast array of mediums. Oversaw and delivered social media content and strategy, lead Design Squad team meetings, and provide professional support to team members.
Key Accomplishments:
Lead the Fancypants Baking Co. rebrand including logo, packaging, and website generating a 50% increase in sales in the first month after launch.
Co-led Design Squad meetings to promote team building, skill development, and goal setting.
Amp Agency
Designer
Boston, MA
2015, 2016-2017
Led art direction and production of various advertising campaigns including print, online, social media, and brand development. Photographed, styled, and art directed several shoots for print, social media, and digital campaigns utilizing expert hands-on knowledge of typography, layout, and animation practices.
Key Accomplishments:
Conceptualized & produced social media campaigns for numerous brands including organic and paid.
Integral member the New Business Team facilitating the design of presentation decks and supporting with campaign design and strategy.
Hill Holliday
Junior Art Director
Boston, MA
2015-2016
Partnered with writers to execute creative branding concepts and strategies to support the Bank of America account. Conceptualized and generated social media content including Instagram, Facebook, and Twitter. Led the expansion of the brand’s asset library through shooting lifestyle imagery for future use. Created advertisements for Corporate Social Responsibility sponsorships and provided professional leadership to support college interns.
Key Accomplishments:
Dramatically increased organic growth of art directed Instagram account from 1K to 13K followers in 6 months.
Conceptualized and executed a high-profile Times Square billboard as part of BoA’s annual Small Business Week campaign.
University Union
Design Director
Syracuse, NY
2014-2015
Designed promotional materials, newsletters, posters, and advertisements for high-profile University events. Recruited, hired, and provided professional team member support to a staff of eight.
Key Accomplishments:
Spearheaded the creation of an original brand style guide to facilitate consistent, successful branding across the organization.
Founded the first Design Board for University Union to serve as the official entertainment programming board for Syracuse University.
Produced illuminating print, social media, and product graphics for five popular, sold-out events each semester.
Hasbro
2D Design Intern
Providence, RI
Summer 2014
Collaborated with Instruction Design and Package Design teams to produce toy instructions and packages for brands including Nerf, Mr. Potato Head, and My Little Pony. Supported package and photo shoots utilizing established brand guidelines.
Key Accomplishments:
Conceptualized and developed a new Mr. Potato Head product and design line selected by senior management for product production and sale.
Boston Magazine
Graphic Design Intern
Boston, MA
Summer 2013
Delegated as a member of the marketing team to deliver advertisements for clients published in Boston Magazine, Boston Weddings, and Boston Home. Directly interfaced with clients and colleagues to ensure production guidelines and deadlines were met.
Key Accomplishments:
Successfully completed rigorous, in-depth internship program demonstrating proficiency in Graphic Design.
Education
Syracuse University
Bachelor of Fine Arts in Communications Design
Syracuse, NY
Class of 2015
Minor in Management Studies
Awards and Honors
Dean’s List (2011-2015),
Chancellor’s Award for Community Engagement and Scholarship- Honorable Mention (2014)
Phi Eta Sigma Academic Honors Fraternity
SU Club Sailing Team (2011-2015)
AIGA Upstate New York, Member
Work
Manager at Fund For Syracuse (2012-2015)
Design Board Chair at University Union (2014-2015)
Technical Proficiencies
Adobe Creative Suite
Sketch
WordPress
After Effects
iMovie
Advertising
Print Production
Web Design
Microsoft Office Suite
Social Media Marketing