East Boston Neighborhood Health Center: Our People, Our Purpose

East Bosont Neighborhood Health Center

Recruitment Campaign

As the largest community health center in Massachusetts, EBNHC partnered with us to address critical staffing needs, both clinical and non-clinical, to serve lower-income communities in Boston. Focusing on seven key positions grouped into three categories (Care, Support, and Leadership), the goal was to attract highly qualified candidates familiar with the challenges of healthcare in a community outpatient setting. Research revealed common motivations, including work-life balance, career advancement, commitment to safety and well-being, and respect. Notably, the sense of purpose and community at East Boston emerged as a unique and powerful motivation for employees, according to both market and brand research.

Our people
Our purpose

East Boston Neighborhood Healthcare Center (EBNHC) knows that a healthy workplace is essential to excellent care. That’s why they're committed to providing their team with a safe and supportive environment, great flexibility, work/life balance, and exceptional benefits.

In this campaign, ThinkArgus cast a spotlight on EBNHC's dedicated staff. Personal imagery and care-based headlines communicated a simple, thoughtful message: EBNHC's high standard of care depends on the health of its people.

Out of Home

To be hyper-local and recruit from the community, we bought space at train stations and along bus routes that potential employees might travel through regularly.