MA Office of Problem Gambling Services

Massachusetts Office of Problem Gambling Services

The Massachusetts Office of Problem Gambling is committed to tackling the challenges posed by problem gambling by providing resources, support, and education for individuals facing gambling issues. They engage with with community organizations and implement preventative measures aimed at mitigating the impact of problem gambling across the state. Adopting a public health perspective, the office addresses problem gambling comprehensively.

Let’s Get Real About Gambling Brand Guidelines & Toolkit

To boldly get their message out there and compete with the aggressive casino, lottery, and sports betting advertisements, we created a platform— Let’s Get Real About Gambling. This platform is rooted in the belief that if people know the risks and consequences of gambling, they will have better outcomes. This is a general audience messaging platform to reach the masses. The Office of Problem Gambling also focuses on at risk populations, many of which we developed campaigns for, branching off of the LGRAG platform.

I created the brand guidelines and oversaw the creation of the brand toolkit.

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Asian American Campaign

The Asian American community is a high priority population for OPGS. The increased risk of problem gambling among the Asian American population is influenced by cultural factors, such as a strong belief in luck and superstitions, leading to a higher prevalence of gambling-related activities in traditional events and social gatherings. Stigma surrounding mental health issues within some Asian communities may hinder individuals from seeking timely help. Limited access to culturally sensitive services can exacerbate the challenge. The relatively new presence casinos in MA specifically target Asian communities and contribute to heightened exposure, emphasizing the multifaceted nature of the issue within this diverse population.

To address the stigma and address this population, we encouraged people to talk to their loved ones about problem gambling. We placed these ads in communities where Asian American populations are particularly high. We translated the campaign into multiple asian languages to ensure we are reaching as many communities as possible.