MA Office of Travel & Tourism

Take a Moment Campaign

Life's true treasures aren't things; moments and experiences are what we truly cherish. We invite people to visit our great state through TV spots, a user-friendly website, eye-catching outdoor ads, digital promotions, engaging social media content, attention-grabbing taxi ads, colossal 18-story video billboard in the heart of Times Square, and and immersive AR filter.

Television Spots

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Amtrak Ads

Times Square Billboard

Social Media Tiles & Stories

Created organic and paid social media content to support VisitMA’s goals of expanding their social media following. Since our agency took over social media advertising and management for VisitMA, the Instagram following grew substantially, boasting 106,413 new followers in ~18 months (434.34% growth).

AR Filter

Landing Page

Executive Creative Director & Copywriter - Jen Perry

Senior Art Director- Mackenzie Waldron

Senior Designer- Wilfford Ortiz

Video & Animation- Taylor Toole

Next

Wander: App