MA Office of Travel & Tourism
Make It Yours Campaign
Massachusetts is often regarded for it’s history, but we aimed to make it more appealing to millennials and young families, encouraging them to choose MA as a travel destination. Our solution was to demonstrate to potential travelers that they have the freedom to tailor their vacation experiences. Through our "this or that" concept, we presented both sides of the vacation conversation, with an authentic Massachusetts attitude. Our message—whatever you want for your next vacation, MA has it.
Television Spots
Social Media Tiles & Stories
Created organic and paid social media content to support VisitMA’s goals of expanding their social media following. Since our agency took over social media advertising and management for VisitMA, the Instagram following grew substantially, boasting 106,413 new followers in ~18 months (434.34% growth).
Out-of-home
Transit, billboards, and more!
